I help founders find the 20% that changes everything.

Think Asymmetric is a strategic advisory for founder-led companies with traction. I help identify the handful of decisions, opportunities, and changes that’ll lead to disproportionate growth with the least effort and fewest resources possible. If you’re like 99% of founders, you’re doing too much — let’s find out how to accomplish far bigger things by doing far less.

Work With Me

*Currently on a waitlist-only basis. After application, qualified founders will be notified when a new slot opens in my schedule.

Most businesses don’t have an idea problem; they have a prioritization problem.

You’re doing 100 things at once. Perhaps 20 of them matter, 5 of them will have a major impact on your business, and 1–2 are the MOST effective uses of your and your company’s time and resources. Think Asymmetric exists to find the vital few activities and opportunities that will provide true leverage for your business. This isn’t generic strategy consulting. There are wildly uneven returns hiding inside your business. I hunt for them and help you to realize them.

WHERE ASYMMETRIC OPPORTUNITIES HIDE:

A small number of things you’re doing, or could be doing, lead to disproportionate growth. Everything else is a waste of your time and opportunity. I’ll take a deep look at your:

POSITIONING

Can we make your offer dramatically easier to understand, trust, or desire?

OFFER

Can we improve what we’re asking people to buy, and how we’re asking them to buy it?

PRODUCT–MARKET FIT

Are you properly putting your product in front of exactly the right people in the right way, at the right place and time?

ACQUISITION

Is there one audience, channel, partnership, or message disproportionately likely to work?

CONVERSION

Where is demand dying between interest and purchase?

FOUNDER ATTENTION

What should the founder personally be doing, and what do they need to outsource or eliminate?

EMPLOYEE PROCESSES

Do you have tightly-scripted, efficient customer service, sales, and management? Are you leaking time and money or leaving opportunities on the table?

AUTOMATION

What are you doing that you should be doing more of automatically? Outsourcing to tech, employees, and contractors? And not be doing at all?

ECONOMICS

What customers, products, or activities create the most profit?

Why me

I’ve built and sold million-dollar businesses, charged $1,500/hour for SAT tutoring, led marketing inside growing companies, and invested with and advise ambitious and successful founders. I bring a practical operator’s perspective: what matters now, what can wait, and how to make decisions that compound.

THE ASYMMETRIC METHOD

FIND THE VITAL FEW

Understand the economics, customers, constraints, and opportunities that are leading to outsized problems and opportunities.

RANK BY LEVERAGE

We’ll ignore what sounds good. We’ll find the very few opportunities that can materially and massively improve your business.

ATTACK THE BOTTLENECK

Fix anything currently constraining growth or preventing you from executing on your highest-priority tasks.

EXECUTE AGGRESSIVELY

Turn the strategy into messaging, offers, systems, campaigns, employees, and decisions.

REPEAT

As we eliminate your largest constraints and enhance your biggest opportunities, we continue finding our next asymmetric opportunity and implementing it ruthlessly.

WHAT THIS LOOKS LIKE IN REAL LIFE

“Our company is growing, but our marketing is basically random.”

I’ll help you determine who you should target, what you should say, and which channels deserve resources.

“We have 30 growth ideas and no clue which ones matter.”

We’ll rank them by potential impact, probability, cost, and speed — and kill most of them.

“Our product is good but our pitch isn’t landing.”

We’ll rebuild the positioning, offer, proof, sales narrative, and marketing processes from top to bottom.

“Almost all of our revenue comes from one customer or channel.”

We’ll identify the highest-probability path to diversification while protecting and squeezing more out of what’s already working.

“Everything still runs through me.”

We’ll determine what genuinely requires founder attention and build systems around EVERYTHING else.

HOW I WORK

Ongoing strategic counseling and hands-on problem solving for founders and companies where I believe I can materially and disproportionately change outcomes.

Weekly founder strategy session.
Monthly full-stack Asymmetric Review.
Direct access between meetings.
Deep dives into positioning, growth, offers, economics, systems, and execution.
Hands-on involvement in the higher-leverage problems.
Network connections for systems, outsourcing, and funding.

$10,000/month for a few carefully selected founders.

Think I could be useful?

Tell me what you’re building, what's working well, and what's stopping you from growing asymmetrically. If there’s a strong fit, we’ll start with a conversation.

Apply to Work Together